Benefits of green credentials

Whatever the industry, these days green credentials are important. All consumers now expect to have a green option available to them and so all businesses need to be thinking, implementing and marketing their own green initiatives. This white paper discusses the ways in which the energy intensive hosting industry can become greener and how to best market these environmentally friendly credentials.

Introduction
Become Greener
Green Practices

Energy Efficiencies
Earth-Friendly Logistics
Packaging
Avoid Filing
Recycling
Reuse
Offsetting

Marketing

Effective Green Marketing
Be wary of greenwash

The benefits of green credentials
Conclusions
Sources

Size : 476 KB

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Benefits of green credentials

Table of Contents